How to Find a Niche

Who you want to influence will play a big role in how you develop yourself as a public figure. This isn’t something you need to decide right now, but you should be thinking about it along the way. If you already know your target audience, then write it down. Here are some ideas that you can use as a starting point.

Equipment Categories:

Selecting a niche based on a specific type of equipment works well for individuals who enjoy that particular equipment. This may not be the best if you like to be versatile in your exercises.

  • Kettlebells
  • Calisthenics
  • TRX (Suspension Training)

Nutritional Preferences:

In a world where programs and diets can become all the rage, nutritional preferences can greatly determine who your audience is. The risk with this is that sometimes people may want to switch things up. That’s okay though, because you’ll focus on one thing you love, and those who share your passion will follow

  • Vegan
  • IIFYM
  • Whole 30

Lifestyle and Aesthetics

This holds a wide variety of niche groups. This could be someone preparing for a certain goal, or trying to be more adept to a situation their current lifestyle places them in. You could say this sub-category is a catch-all for other niches groups.

  • Preparing for an event or holiday
  • Bodybuilding, Fitness Shows, or Power Lifting
  • Living a healthier life in general

Medical Conditions

These are a more specialized group of niche targets. If you want to venture down this path, make sure you are clear on your credentials. If you aren’t a doctor, make sure you state that clearly, and try to reference articles or studies for things you claim. Otherwise living a lifestyle based on these conditions can be a wonderful audience to target.

  • Pregnancy
  • Diabetes
  • High Blood Pressure

Conclusion

When it comes down to it, being an influencer means one primary thing; Influence others toward a common goal. The absolute best way to do this is to lead by example. Select something that you are passionate about. If you would never consider trying a ketogenic diet, then don’t target that audience!

Having a niche helps build a common message across your profiles and website. You become a brand yourself. When you find one target group that you can be passionate about inspiring, it will come naturally and your online presence will flourish.